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The cluster will take you through a selection of proven writing techniques.
We will start with the use of empathy in persuasive writing and a powerful logical sequence for presenting your case. We will also share some time-honoured techniques for mastering brevity, becoming a trustworthy narrator and making sure that your writing is memorable.
In the final learning pod we will impart some creative techniques for using infographics to enhance your words and visually transform your proposal.
This learning cluster will impart relevant skills for all fundraisers who have to develop appeals to any donor, from a Foundation, to a company to individuals.